Te Kāpehu Auaha means 'The Creative Compass'.
This is our guide to crafting stories with creativity, emotion, and purpose, helping us chart bold new paths, connect deeply, and inspire audiences in ways that endure beyond the moment.
TE RĀWHITI
Ignite the Magic
The east symbolises the dawn of possibility. This phase is about sparking bold, imaginative ideas that capture wonder and curiosity. It’s where the “what if?” questions are asked, laying the foundation for stories that enchant and inspire.
The north represents a clear direction and purpose. Craft a compelling narrative arc with relatable characters, universal themes, and emotional depth. This is where the story’s heart is defined, ensuring it resonates across generations.
The west signifies the deepening of the story. Bring it to life with rich details, transformative moments, and authentic emotions. This phase is about creating memorable experiences that evoke laughter, tears, and awe.
The south is where the story lands with purpose and impact. This is the phase where your story becomes a guiding light, sparking joy and connection for audiences everywhere.
WINNING TOGETHER, WINNING BETTER
Table 1 champions original stories that ignite conversations. We amplify the voices of Māori and Pacific storytellers, offering content that is vibrant, authentic, and deeply resonant.
Investors in Table 1 are investing in more than just stories. Through bold narratives, we create positive impact that brings people together, inspires connection, and encourages meaningful action.
Guided by Te Kāpehu Auaha, our creative compass ensures every narrative is deeply rooted in Indigenous perspectives while appealing to audiences around the world through universal themes.
We are creating a place in the industry with stories that stand out, spark change, and leave a legacy. Table 1 invites you to join us in bringing bold ideas to life and sharing stories that light up the world.